Iowa E15 Retailers Kick-Off 2nd Annual Pink at the Pump Campaign

Johnston, IA – Iowa retailers are pretty in pink this October. Over 30 E15 retailers across the state are participating in the 2nd Annual Pink at the Pump campaign to raise funds for breast cancer support services and research while increasing consumer awareness about E15.

Participating E15 retailers will donate three cents of every gallon of E15 sold from October 1 through October 31 to National Breast Cancer Foundation and The Hormel Institute. NBCF focuses on providing help and inspiring hope to those affected by breast cancer through early detection, education and support services.

The Hormel Institute is a global research facility with a seven-decade history of making significant scientific discoveries on better ways to prevent, detect and treat cancer.

Pink at the Pump™ is a joint effort between IRFA and the Iowa Corn Promotion Board in partnership with National Breast Cancer Foundation and The Hormel Institute. For the entire month of October, participating locations will feature pink nozzle guards for E15, pink promotional t-shirts for staff, and many other pink point-of-sale materials. To learn more about Pink at the Pump, click here.

To help combat breast cancer, choose E15 at these participating local locations:



Cresco Fast Stop

22268 Hwy 9 West

Cresco, IA

Decorah Mart

303 College Drive

Decorah, IA

Murphy USA

4059 4th St. SW

Mason City, IA



 Fuel Time

203 Saints Ave.

St. Ansgar, IA

Waukon Feed Ranch

615 Old Hwy 9

Waukon, IA




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